FOUNDER LED. RESULTS DRIVEN.

Stephanie Merritt

Founder & Principal Senior Living Sales Strategist

Stephanie Merritt founded NC Senior Living Solutions after building a career inside senior living sales organizations and seeing the same challenge repeatedly: communities did not need more activity for activity’s sake. They needed experienced judgment, stronger conversations, disciplined follow-through, and leadership that could turn opportunity into measurable momentum.

With more than 23 years in senior living sales, Stephanie combines executive strategy with hands-on execution to Life Plan Communities (CCRCs). She remains directly involved in every engagement, from database diagnosis and prospect conversations to pipeline strategy, pre-sales, lease-up, and onsite leadership.

23+

YEARS OF EXPERIENCE

29 of 29

RESIDENCES PRE-SOLD IN AN EARLIER CAROLINA OAKS EXPANSION PHASE

65 of 112

CLUBHOUSE RESIDENCES SOLD FOR A LATE-2029 OPENING

3+ YEARS

ADVANCE COMMITMENT HORIZON FOR CLUBHOUSE SALES

WHY NCSLS EXISTS

Senior living sales is emotional, financial, operational, and deeply personal.

A lead is rarely “just looking.” Behind every inquiry is a person weighing identity, independence, timing, finances, family dynamics, and an enormous life decision. Stephanie understands how to move that conversation forward without making it feel pushed.

That is the difference between scripted outreach and genuine senior living sales leadership. NCSLS combines warmth with accountability, empathy with urgency, and personal attention with the CRM discipline executives need to see.

THE BOUTIQUE PROMISE

The person you hire is the person doing the work.

NCSLS is intentionally selective. Stephanie does not sell the engagement and hand it to a junior team. She becomes a trusted extension of your organization, learns the nuances of the community, and stays close enough to the work to see patterns others miss.

EXPERIENCE THAT TRAVELS ACROSS THE ENTIRE SALES CYCLE

From first concept to renewed occupancy momentum.

Blue Sky, Expansion & Pre-Sales

Stephanie understands how to sell a future that prospects cannot yet walk through. Her work includes building demand, educating future members, creating confidence in long timelines, accelerating milestone performance, and maintaining momentum through complex development cycles.

Existing Community Growth

She identifies opportunity buried inside aging databases, strengthens follow-up, improves prospect preparation, and helps teams convert more of the demand they already worked hard to generate.

Lease-Up, Turnaround & Recovery

When occupancy pressure, turnover, or inconsistent execution creates urgency, Stephanie brings immediate structure, senior-level coverage, and the accountability required to stabilize the pipeline and rebuild confidence.

Remote Lead Conversion

Her remote work is not call-center production. It is experienced senior living outreach, qualification, nurturing, tour scheduling, objection intelligence, and thoughtful handoff to the onsite team.

HOW STEPHANIE LEADS

High standards. Shared success.

The most meaningful outcomes are collaborative. Stephanie brings strategy, urgency, creative problem-solving, and disciplined follow-through while partnering with executive leadership, marketing, operations, and onsite sales professionals. She is comfortable leading from the front and equally committed to making the entire team stronger.

“Stephanie arrives at the community with a plan for the entire team to succeed. Her knowledge enables her to quickly identify areas of opportunity, enhance the sales process, and close sales quickly.”

Karin Smith

“Stephanie’s leadership on a recent client expansion was essential. Her effort was a driving force behind the sales momentum needed to reach goal for the project’s financing.”

Wayne Hicks

“Stephanie knows how to create urgency and tailor each tour to the prospect. She emphasizes strategic planning, is dedicated and genuine, and is a great leader.”

John Corado

SEE THE FULL PROFESSIONAL RECORD

Twenty-three years. Documented results. Founder-direct execution.

Review Stephanie’s complete experience and professional recommendations on LinkedIn.

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